Multi-project Management Of Real Estate Enterprises Under The New Situation

With the development of market economy and the growing competition in every sector of the market,the transition from single to multiple project operation(hereinafter referred to as MPO)becomes most important strategic choice for enterprises to win the market and gain the market superiority.As MPO plays such an important part in the achievement of enterprise's financial target,a pointed research to the organization structure of MPO is quite essential to all the enterprises.At the very beginning,the article will expatiate the basic theory of MPO and compare the relative concepts on the basis of it.Then it will build a operation organization structure of MPO applicable to Realty Company H,which can clearly describe the core positions and the relative functions,by analyzing the problems arising from the management process of MPO among realty companies,combining with the premise condition to the continuous growing of H Company and making pointed references to the design of organization structure.At last,in order to enhance the efficiency of operation decision-making for realty companies,more details with the seven system related to MPO of realty company will be fully displayed.In the mean time,the article will also combines "Internet +" tendency and every link of real estate exploration together,to provide both theoretical basis and practical guidelines for the connectivity of real estate industry and the internet under such a new situation,and a basis for further discussions about MPO,too.