Research On The Development Strategy Of Chongqing Dimma Sanitation Company

With the economical and social development,an increasing high demand is put forward on sanitation,sanitation equipment manufacturing industry of our country is facing a favorable development opportunity.Meanwhile,Chongqing Dima sanitation company(CDSC,for short),as a manufacturer with an experience of more than 10 years in the sanitation equipment manufacturing,is also up against the enormous impact of the rising cost of raw material and labor costs,and the escalating competition coming from expanding similar domestic companies and foreign enterprises.CDSC on based on the current severe market conditions,how to break the shackles of the development,the development of scientific development strategy has become on the current matters urgently needing solved.Focuses on CDSC,based on the strategic management theory,the company’s development strategy was studied.Background,purpose,significance of the research,and strategic management research achievements was sorted out.In CDSC research component,the company’s external macro environment was analyzed using PESTEL analysis,and,the external competitive environment was analyzed from the five dimensionalities using Porter five elements of competition model.An internal analysis of the company’s environment was conducted from the dimensionalities of management,research and development capabilities,manufacturing capacity,marketing capabilities and financial management capacity of the company.Four options for the company’s development strategy using SWOT analysis,and through quantitative and qualitative analysis QSPM matrix method of analysis t the WO strategy was determined as the final development strategy.According to this,the effect on corporate strategy was assessed in the aspects of optimizing technology products system,improving product marketing level,improving operational efficiency,integrating supply chain resources,improving human resources management system and other safeguards,based on the Balanced Scorecard,using gray correlation analysis,corporate strategy effectiveness the assessment that the enterprise development strategy is feasible,but also need to be further improved was assessed.Enterprise development strategy is a topic of great importance.Focuses on CDSC,a strategy advice was provided and a case was referenced for the future development.