Research On Development Strategy Of Chongqing TJM Automobile-part Company

At present, a new round of economic growth for the auto industry auto parts business has brought a lot of opportunities and challenges, although China's auto parts market, a large amount of latent, but domestic and foreign auto parts market dispute, the dispute over the brand, services Dispute over the price dispute as the market has been growing and expanding. Therefore, how to choose and implement the scientific development strategy to enhance enterprise competitiveness, has become China's auto parts enterprises are facing a major issue. This article is based on this understanding, TJM Chongqing on the auto parts company to conduct a comprehensive development strategy analysis for the company's future development, the practical choice of development strategy and implementation plan.This article first reviewed the strategic management of enterprise-related theory, an analysis of corporate strategic management process, the general application of this article, as well as the strategic management of research and theoretical models and methods; and then, from China's auto parts industry development trends and the status quo, Chongqing auto parts industry The development of the environment, competition in the auto parts industry as well as Chongqing auto parts companies such as the competitive environment in several areas of Chongqing TJM auto parts companies in the external environment had an in-depth analysis, and Chongqing TJM auto parts companies to evaluate the external factors EFE Matrix Analysis; then, from the organizational structure, product mix, production capacity, production facilities, products, technology, financial situation, human resources and corporate culture, the company's internal resources and the ability to carry out a comprehensive analysis of the situation and pointed out that the current Chongqing Automobile TJM Parts company faced problems; Finally, its internal environment as well as analysis of the IFE Matrix VRIO model. In the above study based on the Chongqing TJM auto parts company's choice of development strategy and implementation. Including the development of overall strategic thinking and concrete development strategies choices, the key to the implementation of development strategies and security measures.This article, Chongqing TJM auto parts company should be based on core competence strategy at the core of an overall strategy, product strategy, the quality of strategy, technology development strategy, low-cost strategy, corporate culture, as well as the strategic human resources strategy to support the six strategies. Finally, a summary of the full text of the conclusions. This paper studies the Chongqing TJM auto parts companies to choose development strategies and implementation of the program is fully integrated in the actual situation on the basis proposed, with some creative, targeted and maneuverability.This paper studies to integrate theory with practice, followed by the outside and, from shallow to deep study of the way. At the same time, the use of comparative analysis, statistical analysis, value chain analysis, EFE / IEF factor evaluation matrix, VRIO model Porter, as well as the "five forces" model of competition and so on; and adhere to the qualitative and quantitative analysis, analysis of local and global Analysis.