Research On Price Differentiated Marketing Strategy Of Civil Sanitation Equipment Of Aerospace Q Company

During the past decades of reform and opening-up,the rapid development of economy has brought about the continuous progress of social civilization.Therefore,the state and the government have issued many policy documents in succession since the new century,especially in recent years,which has formed a huge impetus to the development of sanitation.Driven by these policies,the domestic sanitation market has been growing at a high speed for ten consecutive years,and the content and format of the sanitation industry have also undergone tremendous changes,attracting a large number of enterprises to enter,the number of competitors in the sanitation industry is increasing,leading enterprises are making progress,their market share is expanding,leaving less and less room for competition for other more than 10,000 families,and the competitive situation is becoming more and more fierce.In this case,the majority of small and medium-sized sanitation enterprises should increase the importance of the sales port,face up to the diversity of the sanitation industry,try to apply the price differentiation marketing strategy with the times.In view of this,this paper summarizes the marketing strategies adopted by the environmental sanitation equipment plate of Shanxi Aerospace Q Company,and carries out a special questionnaire survey,the development environment of the sanitation industry and the internal and external factors of the space Q public sanitation equipment plate in Shanxi province were comprehensively analyzed,this paper discusses the necessity of price differentiation marketing strategy applied by Shanxi Aerospace Q Company in the field of environmental sanitation equipment,and probes into the concrete implementation points from the angles of customer dimension,product dimension,channel dimension,time dimension and promotion dimension,etc..Finally,on the basis of analyzing the restrictive factors and according to the need of implementing the price differentiation marketing strategy,this paper probes into the safeguard measures from the aspects of management mechanism,financing mechanism,procurement external cooperation thinking and risk control mechanism,etc..It thinks that there are many problems in the marketing of environmental sanitation equipment of Shanxi Aerospace Q Company,and there are some complicated reasons behind it.Among them,the most crucial point is that Shanxi Aerospace Q Company once insisted on the quality principle and on this basis with the unchanging style,it is difficult to adapt to the already complex,diversified and mature sanitation market and the more advanced and novel new forms of business,the company’s current diverse client base can not be persuaded to buy its sanitation equipment.Therefore,Shanxi Aerospace Q Company should face up to the fact that the environmental sanitation market has undergone tremendous changes,that the customer body is no longer just the reality of the original Government Environmental Sanitation Department,and should change its marketing thinking,adhere to the“Customer-oriented”,according to the needs of different customers,design and production capacity of enterprises,different styles,functions,performance,power of sanitation equipment,set different prices.In other words,the customer dimension,the channel dimension,the time dimension,the product dimension and the activity dimension should go hand in hand to ensure the effectiveness of the price differentiation strategy.At the same time,we should face up to the internal and external resistance,and then establish a high-matching management mechanism,excellent financing mechanism,open procurement cooperation thinking and sound risk control mechanism,to protect the implementation of price differentiation marketing strategy.