The Transformation Of Management Strategy Of Rugao Rural Commercial Bank

Rugao Rural Commercial Bank as regional banks has experienced three times important reform and development, which has achieved a good result and good performance in every developing stage. Now, we started to try to adapt to market competition and reduce the distance from the same trade. At last, we hope the development of county economy become the complement of the modern financial. However,with the international economic situation change unpredictably expansion of the financial crisis spreading in the world and reforming of national economic and policy, they put forward more profound issue to Rugao Rural Commercial Bank. An important topic of this study is how to make a suitable development strategy and achieve competitive advantage.The topic of this thesis is about management strategic transformation. By the means of macroscopic environment analysis (PEST analysis), we make investigation to learn about the macro environment of Rugao Rural Commercial Bank in order to predict its trend of prospect. Making use of profession environment, we can analyze its competition position in the field;Through analysis of the internal environment, we can learn about its resources, which can offer us a opportunity to make use of the internal resources with maximum limitation and develop itself; We should adopt the method of SWOT analysis, and try to study the inner advantages, disadvantages external opportunities and the threats of Rugao Rural Commercial Bank, so that we can work out the solution about how to improve the competition under the new circumstance, which may result in that the bank gains an outstanding position in the competition of the field. Rugao Rural Commercial Bank management strategy transformation idea:regional banks based on local, rural services; moderate scale, the distinctive characteristics of the joint-stock banks; the modern banking system, improve management efficiency; five years became the Soviet Union, North Jiangsu competitive professional, specialization, community-based rural commercial bank. Basing on these ideas, we can put forward the projects of adjustment of the management strategy and the concrete steps, such as organization structure, mechanism construction, system construction, process reengineering.