The Impact On Supply Chain Management From Customization Under Internet Economy

Because of science and technology improvement and economy development,the refresh rate of product is faster,the product diversification from end-user become common status,company is confronted with stronger market competition.How to remain invincible in current status? Company have to meet customer requirement as much as possible,the best means is customization.But at same time,company have to keep the profit which they rely on,so company still need mass production to reduce cost.It means that company should get a balance between cost and customer demand.They need to analysis the business status and make necessary improvement base on their own characteristic.Those improvement will be value-added part for company operation.This paper provide some real cases to illustrate current challenge we are facing.And finally explain that develop modular product,build information system,integrate supply chain management process,keep continual improvement will help company to get advantage in market.