| In order to cope with the changing business environment,the leading enterprises can achieve the goal of occupying the market leading position and keeping the competitive advantage by changing its competitive strategy.Therefore,enterprises need to change the supply chain strategy to match the change of the competitive strategy.In the face of the increasing trend of the customer's personalized demand in the market,the enterprise can respond to the different requirements of customers quickly and accurately through the development of customized services.However,not all of the products are suitable for custom,not all customers are required to customize the service.Custom needs of customers have different levels,enterprises have different types of customized services.In this way,enterprises in the development of customized business,different types of customized products will exist at the same time.These different customized products have different potential demand uncertainty,which are suitable for different types of supply chain strategies.With the increase of customized requirements of customers,the complexity of customization greatly increased,the demand for enterprise's customization ability is also greatly improved,and the service cost will also rise.How to design and improve the supply chain,to realize the collaborative operation of the supply chain under the mode of customer oriented? The research of this aspect has practical guiding significance for enterprises to implement the supply chain operation management practice.In this paper,the present situation and deficiencies of the supply chain operation management of Weidmuller Interface(Shanghai)Co.,Ltd.is studied.Based on the theory of supply chain management and customization theory,an improved scheme is put forward on the basis of analyzing the cause of the problem,and the results are evaluated.This research mainly uses the methods of theoretical analysis,model analysis,empirical analysis and so on,And the main results are as follows:First,draw the Weidmuller's potential demand of different customized products uncertainty map and the response ability of the supply chain based on the corresponding results,analysis of the profitability of the company and strategic response capability with matching.Secondly,put forward Weidmuller's supply chain improvement method.Finally,using the analytic hierarchy process(AHP)to construct The key performance indicators(KPI)system,using the fuzzy comprehensive evaluation method to evaluate the results of the evaluation,and ensure the objectivity of the evaluation results. |
