Social Media Marketing Model AEFSSW Research And Apply In Sony Mobile Communications(China)Co.Ltd.,

Under the rapid development of Internet technology,Internet users got a broad platform for the exchange of information.Social media,a link of information integration,is playing an important role on connections for people with same or similar hobbies and life styles.It is pushing forward the reformation and revolution for traditional marketing module with its creativity,instant and openness.2012,the first year of 3G.Mobile Internet technology is getting more developments and the sales scale of Smart Phone significantly increased in China market.Along with the significant promotion of information technology and the popularization of science,the marketing thinking of social media would breed a new trend based on the releasing of new products and the movement of new target consumers,Sony Mobile Communications(China)Co.Ltd.is an international enterprise with integration advantages on Media,Games and Entertainments.The business module of Smart Phone launched from 2011 in full range of China market.According to the 4P theory of marketing,author analyzed some problems and weakness on Sony's products,sales channels,pricings and promotion regulations.Consequently,author obtained some new thinking on the adjustment of marketing policy to definite objects.The Marketing Module of AEFSSW is putting forward on the Social Media of Mobile Phone industry.AEFSSW,as one of the most popular theoretical model,analyzed numbers of variables,such as attractions,interactions,forwarding,search,sales and sharing on Social Media marketing for smart phone and thus proposed positive and applicable solutions for the current industry oriented weakness.Accordingto the current situation of social media marketing author takes Sony Mobile as an example,bases on the application of AEFSSW theoretical model,presents some solutions to improve the efficiency of social media marketing.