Emerging Marketing Model Under The Trend Of Social Media Marketing

With the popularity of the Internet, the advance of electronic communication technology, the integration of information, digital, Internet and electronic commerce,and the high volume of E-commerce transactions, China has become the world’s largest online retail market. Moreover, with the increase of information and information channels, consumers’ consumption concepts and purchasing behaviors have changed and they prefer to get consumption advice from their social circle. In response to the changes and conditions, social media marketing arises and develops rapidly at the historic moment. At present, the traditional marketing is still the main to promote enterprises’ marketing, however, traditional marketing can not meet the increasingly changing consumer demand and market demand.The main mode of social media marketing includes word of mouth marketing and interactive marketing. Firstly, social media marketing has marketing values of brand image construction, sales promotion, public opinion supervision, and customer relationship maintenance. Secondly, the emergence of social media marketing has brought the changes of marketing modes like the change of marketing concept and ownership, the change of consumption concept and behavior, and the trend of precise marketing. Thirdly, Social media marketing has innovative advantages of interactivity,precision, word of mouth reliability comparing to traditional media marketing.Social media marketing in China has started relatively late, but is developing is rapidly. Chinese enterprises should adjust the brand promotion strategies on social media platforms promptly, pay attention to customer relationship management and maintenance, and value the development of mobile terminal. Grasping the marketing changes and the future development under the trend of social media marketing is of great significance to Chinese enterprises.