Research On SICAS Social Media Marketing Model Based On Big Data

At this stage,with the popularity of social media,users have become the first producer of vast amounts of valuable information,so the social media is gradually becoming the value of enterprises competing for profit.At the same time,the massive data storage capacity,low value data purifying capacity and fast analysis of big data processing capabilities,and cross domain,cross platform data integration capabilities,but also provides more efficient and more operational technical support means for social media marketing.But we should also see that,regardless of the big data or social media marketing,in practical applications there are problems.One is the application characteristics of big data in the field of marketing,technical factors are still far higher than the marketing factors,from a marketing perspective,the lack of theoretical foundation for the application of the system;the two is social media marketing,still remain in the imitation of the classic case of this primary stage,related research pay more attention to the quality of the case details of the operation,the lack of enterprise the copy.Big data and social media marketing,there are good looking,but difficult to use the common problem,making the relevant marketing experience is difficult to scale.Aiming at the above problems,the [1] model of user consumption behavior of this commercial application scenarios of big data and social media marketing are analyzed,refine the core factor for the enterprise to carry out marketing should be given priority attention,find a meeting point of big data and social media marketing,namely the user consumption theory as the foundation to carry out precise marketing and as a basis for building a new model of social media marketing.Specific research work,through the marketing data,combined with multiple linear regression equation and comparative method,the relevant factors of the new model is calculated,and the rationality of the new model is proved.The results of this study,from the perspective of marketing,the combination of big data and social media marketing provides a theoretical basis to fill the big data in the commercial application of marketing theory blank.Its practical significance lies in,for the enterprise to carry out related work,provides the operational guidance.