Research On Corporate Social Media Marketing Model Based On AISAS Model

With the rapid development of the internet,the internet users receive information from one-way to two-way interaction.The user's activities and habits are changing quietly,which have a profound impact on purchase decisions.The enterprise marketing mode will change accordingly.In this paper,a questionnaire is used to investigate the user habits of social media platforms,analysis the current situation and problems of China's social media marketing,summarizing the characteristics of various social media platforms and the corresponding marketing mode.In the aspect of modeling,based on the AISAS model,constructing enterprise social media marketing model and to build the practical application framework under the guidance of the construction of enterprise social media marketing model.Put forward countermeasures for enterprises from information setting and spreading to the platform operation and management,in order to clear the obstacles in the enterprise social media marketing process,and make supplementary analysis with the social media marketing case of Jiaduobao.