A Research On Marketing Strategy Of The E-convert Of WISA Company

WISA company, As an important and new technology enterprises of the national Torch Plan, is facing to environmental protection, electric power and other industries. It have rich experience in automation control and electrical drive, and also have breakthrough development in many fields, such as rail transportation, intelligent plant, energy saving and so on. Nowadays in the face of increasingly fierce market competition, how can we make an accurate positioning of the company's products through the analysis of the market environment, to analyze the market opportunities, select the target market to develop competitive marketing strategy.In this paper, the research object is WISA Company's inverter products researched independently. Analyzing the influence to the development of the inverter by the external environment and the internal environment First of all, we use PEST analysis method to analyze the political, economic, cultural, technological and other external environment of the company. Combined with the Potter five forces model analyze the industry environment and competitor, using the three kinds of competitive power to analyze the core competence of the company. Then use SWOT analysis method to carry on the internal environment analysis, Including business resources, strategic capability analysis, core competence analysis, Summarize the company's own strengths and weaknesses, as well as the company's opportunities and challenges. On the basis of 4P marketing theory and SIVA theory, it puts forward the marketing strategy suitable for the company's development.Combined with WISA Company decades of R & D management experience and market development ability, In the fierce market competition environment, This paper aims to make a thorough analysis of the market environment. So as to put forward the company's marketing strategy for the development of frequency converter. Provide high performance frequency conversion products with competitive prices, Gradually change the phenomenon of high proportion of foreign capital inverter products in the market; meeting customer needs at any time by supply perfect after sales and strong technical support. To help customers create value, but also for the company to achieve revenue, the company firmly in the market position of inverter products, so as to achieve the strategic objectives of the company's development.