Research On Marketing Strategy Of Frequency Converter Products Of A Company

Since the beginning of the 21st century,The rapid development of industrial science and technology has made an irreplaceable contribution to the rapid development of the economy.But the development of the economy is becoming more and more obvious.The economic development depends much on the excessive consumption of energy.Affected by this,the inverter has received unprecedented attention in the industrial market due to its energy-saving characteristics,and the market demand has been further released.As a company that mainly engaged in inverter products,if you want to take this opportunity to achieve the goal of stabilizing the market and improving the competitiveness of companies in the same industry in the market,it is necessary to make more effective,more optimized and more practical marketing strategy adjustments in market segmentation,target market selection,market positioning,and products,prices,channels,promotions and other aspects.The thesis combines theoretical research with the actual situation of company A by consulting a large number of relevant literature.Based on the pest method,We analyzed the macro environment of Company A,which was used as the beginning of the thesis analysis,followed by market environment assessment and competitive environment assessment,and detailed the internal environment of Company A.Finally,optimize and innovate the marketing model of A company's inverter products based on STP theory and 4PS theory.The thesis mainly analyzes the production and operation environment of Company A,including Company A,macro environment,market environment and competitive environment.From the perspective of market segmentation,A company's frequency conversion products can be divided into high-voltage market and low-voltage market at the technical level,and can be divided into power market,metallurgical market,building materials market and petrochemical market at the functional level.At present,the inverter products of Company A occupy a dominant position in the power market,and it is predicted that it has great development prospects in the petrochemical market.Therefore,the petrochemical market market will be the main target market of Company A in the next few years.In the future.Company A will tend to determine product quality and after-sales service as the main factors of market positioning.Become a supplier of professional customized solutions,It is necessary not only to fully integrate the services of Company A into products,but also to increase the sales of value-added services,and to increase efforts to develop remote digital service platforms.Finalize the cutting strategy from product,price,channel,promotion,etc.The following suggestions are made to Company A:Use diversified and integrated product strategies and take advantage of product localization to use integrated industry solutions and energy-saving products and solutions.Further develop a distributor price difference strategy implement new product price support,establish flat distribution channels and strategic cooperation channels,continuously expand network marketing channels,strengthen customer channel management,and actively carry out customer communication and grasp the opportunity to showcase the business,participate in high-level exhibition promotions,and establish a high-quality corporate image in the market.