Wenzhou Duhao Leather Co., Ltd. Customer Relationship Management Research

With the rising of the people's living standard, people growing demand for leather goods.Leather manufacturing services industry is increasingly presents a white-hot com petition,latecom ers pouring into the Chinese market, market share continues to shrink.Increasing enterprise cost control ability and the enterprise management level, to com pete for more market share,reduce the enterprise cost, to integrate resources instead of purchasing cost increasing.Integrating resources already become the future trends of this industry.As a product terminal destination customer res ources, is the focus of resource integration.Enterprise through the internal process control and engineering, the use of advanced customer relationship management strategy, improve customer satisfaction, increase custom er loyalty, and increase the product competitiveness.Therefore, in the process of enterprise customer relationship management(CRM),has been accom panied by the customer information collection, analysis, monitoring and feedback,to effectively apply to the product of the production, sales and after-sales service, to create a steady stream of profits for enterprises.This paper through to wenzhou hao leather co., LTD of the investigation of the status quo of the custom er relationship management(CRM), to Howe leather company CRM res earch background, purpose and significance, using a large number of theory, data and information.Introduction and analysis of the current research of customer relationship management(CRM), and the developm ent of the management status quo.And find out now wenzhou hao leather co., LTD in customer management management present situation, the company existing problems in CRM and will face difficulties.In this paper, by using PEST and SWOT analysis of today's economic situation of customer relationship management(CRM).And from the perspective of SWOT strategic analysis, using the correlation method, analysis and discovery of wenzhou are Howe leather com pany customer relationship management present situation, the existing problems in CRM. Also analyzed the macroscopic environment and microcosmic environment, and under the condition of the leather com pany customer relationship management(CRM).Finally through to the wenzhou is Howe leather co., LTD., the reaction of the customer relationship management pres ent situation, the analysis of the problems, targeted for all Howe leather co., LTD., customer relationship management strategy and the suggestion.The countermeasure and the suggestion is innovative, has a guiding significance.In this paper in the end, it is concluded that the modern enterprise customer relationship management(CRM) is of great significance for future development of company operations and conclusion.