Analysis Of Spatial And Temporal Characteristics And Its Influencing Factors Of Amusement Park's Market Area In The Yangtze River Delta

Theme park,as a unique tourism resources in the era of experience economy with its unique culture of science and technology factor and powerful experience to attract visitors of the masses.Especially amusement theme park has a unique experience and game participation,leaving visitors impressed.Fully understand the spatial and temporal characteristics of the theme park market area,can provide a strong scientific reference for the construction of market,and using the results of the market field theory for building services market.Theme park management and decision makers,only know their own market structure,the size and shape of the space distribution features of market area,can be developed in accordance with the public demand for emerging amusement products and projects,and then in an impregnable position in the fierce competition.In view of this,this article from the geographical perspective,take the Yangtze River Delta's three large amusement theme park as a case study,using large sample,combined the technology of ArcGIS spatial analysis methods,analysis of the theme park market domain temporal and spatial characteristics and influencing factors.The article main conclusions:1)Market structure and behavior characteristics of tourists significantly.Men more than women,youth,students give priority to,mostly in the bachelor degree;Recommended markets revisit rate is low,relatives and friends and the network way is given priority to,family travel,road trips as the major way to travel,stimulating and tourism as the main appeal.2)Weekdays,weekends general time market area is nearly domain model spatial distribution,summer time,National Day special in wide-area type spatial distribution.Summer space attracted radius on the transportation distance is about 100 km,time distance is about 1.3 h;National Day space attracted radius on the transportation distance is about 130 km,time distance is about 1.6 h;weekends and weekdays space attracted radius on the transportation distance is 84 km,1 h time distances.Two hours traffic circle constitute the main body of theme park passenger flow.3)Near field distribution is very obvious,significant spatial agglomeration "eastdense,sparse central and western gaps" for the market as a whole domain spatial distribution pattern.Theme park,the density and distribution of passenger flow area is closely related to the distribution of urban agglomeration.4)Three theme park 80% market domain overlapping area is larger,the space between the theme park competition relations.Theme park in the city of rank and status influence tourists distribution of the theme park,the higher of the urban functions and grade,the customers distribution is wider,the greater the scope of market area,on the contrary,general city weak influence on theme park tourists flow distribution.5)Different parks and time period,theme parks have different spatial distribution formt,namely,internal and external factors act together.Tourist market economy,population status,distance and transportation accessibility of the O-D between the position condition,the level of regional economic,etc.occurs influence.