The Related Diversification And Vertical Integration Strategy In D Company

D Co.,LTD is a Australian owned enterprise who started as a trading companyin TV system field. She acknowledged the importance of owning the whole supplychain for her long-term and safe developments from long time ago, so D Co.,LTDhas acquired one of her major manufacturing supplier in China and operated in amore integrated business unit.When the new ‘D Co., LTD’ started her journey, the world economic isbooming and the business opportunities are everywhere. Looking at D Co., LTD, theturnover is too low, the product type is too few and the profit is not good enough.How to increase the turnover, widen the product range and enhance the profits arethe major challenges for D Co., LTD in the time. But, after three years theworldwide economic is in a serious financial crisis and in the mean time D Co., LTDhas owned quite a few fund deposit and also set up a potential human resource team.During the crisis it is becoming another big job for D Co., LTD how to keep thehigh-speed development.The thesis is based on the current situations and developing orientation of DCo., LTD, take analysis on the external economic environment and industrialcompetitions, refer to the theory of related diversification and vertical integrationstrategies, make full use of the strategical analysis tools—PEST analysis, Five ForceModel, EFE matrix, IFE matrix, IFE matrix and QSPM matrix and prove the fitnessof related diversification and integration strategy for D Co., LTD in two differentstages and also state the necessary of strategy revolutions.There are three major parts in the thesis, chapter1&2is the Part1in which weintroduce the topic background, research purpose and range, research means andstructure with the related strategy theory. The second part is made up with chapter3,4and5and in the part the thesis take use of many strategy tools and define the mostsuitable strategies for D Co., LTD in different economical environments and alsoexplain the importance of strategy revolution. The final part is chapter6where wesummarize the above strategy analysis and also the disadvantages in the thesis,putting forward the expectations for the strategical research in the future.