The Research Of AKM Company's Medium-term Development Strategy

"Eleventh five-year plan" period,home appliances although has made rapid progress,but it is still not get rid of extensive epitaxial development mode,and the international first-class electrical appliances enterprise,compared to most of the country's enterprise in the independent innovation in insufficient still.For the next few years China's core task will be to increase the adjustment of economic structure,and to realize the transformation of economic growth mode.Taking a company as the research object,by the middle of the company strategic management as the theme,expect for the implementat-ion of the strategic planning enterprise next provide certain practical value.AKM is a company through the shareholding reform form and into the enterprise,since 2006,the company to enter the "second venture" stage,readjust the development train of thought,promote the comprehensive reform,implementing the"refocusing" strategy,after four years of integration,restructuring and ascension,the main industry has focused on refrigerating appliances,living appliances and electric vehicles,the three big plate.Based on drawing lessons from predecessors to enterprise development strategy management theory,based on the SWOT analysis,the enterprise in different substitutes threat and different market competition circumstances of the common market opportunities and threats,and clearly the advantages and disadvantages of the guiding principle,and formed a strategic theme library.Then the five factors-supplier negotiation skills,market entry barriers,customer control ability,substitutes and market competition degree score to determine weight to determine the strategic target,for enterprise development strategy research widen the way of thinking.