Key Account Management Mode Optimization For JT Bank Branch In Jiangxi Province

In recent years,accompanied by further reform of China’s financial system,the competition among commercial banks increased fiercely by factors;various types of capital liberalization of the financial market environment brought about by the influx of equality,the rise of the Internet business model of financial innovation,the rising of market-based interest rate and the weakening of the traditional profit model.Within these consensuses,the key account is particularly important as it affects the market competitiveness among commercial banks and seizes the marketing resources.Although the key accounts do not occupy a large proportion of number of customers in commercial banks,they achieve a high value and make great contribution to commercial banks.With the mention of enhancing the competition in market,commercial banks pay attention on how to develop and manage customers relationship,optimize the customers service content and process,and meet customer need by using the differentiated products.Currently,there are many high quality researches and theory about managing the key accounts existed.However,these researches and theory rarely focus on commercial banks’ characteristics,marketing sales and personnel management.Taking Account Management JT Bank branch in Jiangxi Province as an example,through its customer identification in key account,key account services,key account service processes,key account management organization,key account risk control methods.Current Situation of proposed JT Bank branch in Jiangxi key account management activities in the existing problems,analyze the causes of these problems.At the same time on the part of other domestic and foreign commercial banks featured in the account management aspects of the list,provide a reference for JT bank Jiangxi Province branch account management reform,and proposed countermeasures to optimize JT Bank branch in Jiangxi Province is currently in Client Management Problems.This paper is mention to assist other banks to manage key accounts based on the typical case study.