Research On Competitive Intelligence Of China's Chain Catering Enterprises

With the globalization of economy and the opening up of the domestic market, the chain catering industry is becoming more and more intense, and is facing more opportunities and challenges. The chain catering enterprises in China have to carry out competitive intelligence to gain competitive advantage in the market competition. To carry out the research on competitive intelligence of chain catering enterprises in China,not only enrich the theoretical research system of competitive intelligence, but also help to guide our country's chain catering enterprises' competitive intelligence practices. In this paper, based on the theories and methods of information science and management,the paper systematically studies how to carry out the competitive intelligence work. In this paper, we put forward the combination of competitive intelligence theory and retail business process, from the three aspects of the competitive environment, intelligence,and competitive intelligence strategy. On the basis of theoretical research, this paper to Quanjude were case analysis, to verify the feasibility of chain catering enterprises in China to develop the competitive intelligence work.