Research On The Internatinal Competitiveness Of Tourism Service Trade And Influential Factors Of Hainan Province

Since the sixties of the 20th century,with the continuous economic growth,income levels continue to improve,and now the rapid development of traffic,tourism industry has already been regarded as the national economy "new point of growth" and "pillar industry",tourism service trade has gradually become the prospects of development in today’s world the most broad and industrial scale the huge one of the new industries.Compared with other developed countries（regions),China’s tourism industry as a whole is relatively late,but in this short period of several decades,from scratch,from small to large has gradually developed into a certain scale of the industry.Hainan Province is the area of China,the late,backward economy,but has a very rich and high quality tourism resources,in order to let these tourism resources to give full play to its advantages to attract more foreign tourists,promote the economic development of the province,the government put forward the strategy of "building an international tourism island" Under such a strategic background,the development of tourism service trade in Hainan Province,to enhance the international competitiveness of tourism service trade in Hainan province has become an urgent problem to be solved in the overall development of Hainan province.The full text of the theoretical basis for the theory of comparative advantage and industrial competition theory.Firstly,it analyzes the present situation of Hainan tourism service trade,and then use the international market share index,revealed comparative advantage index and service quality advantage index of the international competitiveness of quantitative index of international competitiveness of tourism service trade in our province and Taiwan area for the evaluation and comparison analysis.On the basis of quantitative evaluation for tourism service trade international competitiveness,from the potter in the international competition advantage theory put forward the "Diamond Model",and from the four inner health determinants include factor conditions,demand conditions,related industry development and enterprise organization,strategy and competitive etc.aspects were selected eight specific indicators,using principal component analysis and multiple regression analysis method to empirically analyze factors affecting our province tourism service trade international competitiveness.Finally,according to the results of empirical analysis,this paper puts forward the suggestions and strategies to improve the international competitiveness of tourism service trade in Hainan province from five aspects.Tourism as a sunrise industry,the arrival of the era of internationalization competition already,in the hope that the research to the development of the tourism industry in Hainan Province provides some reference,so as to increase the international competitiveness of Hainan’s tourism service trade,the early realization of the strategic goal of building the international tourism island standard.