Research On The Marketing Strategy Of Small And Medium Chain Supermarkets

Retail industry as an emerging service industry,in our country has huge development potential. Small and medium-sized supermarket chain management is a kind of important modern retail business model, is now in the domestic market by its rapid transition to the growth,is in a very critical period of development. With the speeding up of the retail internationalization,our country small and medium-sized supermarket chain further development is facing many challenges,such as updating concept,modern technology application to enhance management level, personnel training and so on. Small and medium-sized supermarket chain must quickly adapt to the change of market demand,combined with their own advantages, innovation and foster strengths and circumvent weaknesses,can in the fierce competition in the survival and development. In today's market environment,the successful enterprise is bound to be short of little not good marketing planning, and the differentiation marketing strategy is the development of the supermarket chain,small and medium enterprises to realize their own the good way. Differentiation marketing strategy is an important form of marketing strategy,its success is based on accurate localization and innovation marketing. Differentiation marketing strategy,as a kind of can in the most perfect marketing function of universal tool is increasingly attention. This paper takes chongqing fu supermarket as the research object,through thorough research on the enterprise marketing environment, discovering and analyzing present problems of the enterprise,mining market opportunities and strengthen their own potential,or enterprises to choose and formulate effective marketing strategy,and put forward many successful strategy implement Suggestions and measures,in order to enhance the market competitiveness of enterprise. At the same time focusing on small and medium sized supermarket chains in the process of marketing the marketing strategy are analyzed,and based on this put forward the small and medium-sized supermarket chain marketing strategy of the existing problems and the relevant countermeasures to solve the problem,and the future direction of small and medium-sized supermarket chain marketing model to make trend analysis.