Research On The Application Of Experiential Marketing In Property Companies

Property services in China started in 1970s, a century later than the UK, the industry for property management and services related research lags behind, lack of systematic research, solution and can replicate the program. Property enterprises provided by the service and the owner of the difference between the expectations of the larger, and thus triggered a lot of contradictions, while the property companies themselves also exist many problems. In order to solve these problems, we pay more attention to the customer experience and feelings of a new marketing model-experiential marketing attempt to introduce the property management services, and as a subject to study. Experiential marketing is a new marketing model which has been successfully applied to other industries. The company has focused on the customer's experience and experience as the primary goal, to enhance the customer's satisfaction with the products and services to enhance their loyalty to the brand and products. Property management services provided by the product is service, service oriented, property management companies should have the experience and feelings of the owners, so we take the X villa area as the object of research, the use of experiential marketing in the property service model, to enhance the owner's satisfaction and the image of property companies, and solve the problem of property companies are now facing...