Study Of Development Strategy About The Medium And Small Real Estate Enterprises In The Three And Four Lines City

With the continued development and reform and opening up of China’s social economy, third and fourth-tier cities become a key area of urban construction. The real estate industry is the pillar industry of the country, at this stage is active in three or four lines of small and medium sized cities in the real estate business is facing adverse external factors, such as the national macro-control, and inadequate management philosophy and other unfavorable factors, internal problems, this article is based on third and fourth tier cities, its research and development strategy, which is how to seize opportunities for SMEs, out of the woods, sustainable development provides a theoretical value.Based on the theory of development of SMEs as well as domestic and foreign real estate research for small and medium enterprise development strategies are described, and then the subject involved in the concepts were introduced, including the third and fourth tier cities, small and medium enterprises, business development theory. In the current situation of the development of small and medium enterprises in the third and fourth-tier cities in the analysis, the paper argues that the rapid progress of urbanization, the demand placed demolition, diversification and improvement of housing residents increased demand for all three family structures, four-city real estate development opportunities provided. However, these small and medium size cities, lack of market standardization, land supply and confusion are the order of the real estate developers need to face. In the lateral compete with larger companies in the real estate, real estate companies have the advantage of small and medium localized location, price and other aspects, there is also the management philosophy, design, quality, brand and other aspects of disadvantage. Stage small and medium real estate companies are facing operational difficulties include: the National tight credit policy for real estate led to financing difficulties of small and medium real estate companies, sole means of financing; national macro-control cause the decline of the housing market; inadequate management philosophy; Talent Strategy missing; Lack of brand strategy and so on. The response to these problems, based on the three, four-city real estate for small and medium enterprises need to implement: the establishment of financing strategies and mechanisms to try to develop a strategic alliance to enhance the brand concept, the implementation of human resources strategy and measures to open up space for development.The last article in Zibo City A real estate business as a case study, a summary of its development stage that S smaller real estate companies, in a typical three-tier cities of Zibo, although has a relatively favorable market outlook, but there are funds not sufficient, small scale, lack of discipline within the organization and other issues, the need for funds, private equity and other diversified financing model, taking detailed market and product differentiation marketing strategy, and actively introduce modern management concepts and to establish effective personnel training strategy development strategy. After the implementation of the above measures S Real Estate, the effect is significant, companies are moving in a favorable direction.