Research On Supply Chain Quality Risk Of Automobile Manufacturing Company

With the expanding demand for cars, the increase in auto production and sales in China, inspired a potential auto market of unprecedented boom. Abroad on high-end imported vehicles, down to ordinary residential or commercial low-end cars, failed to survive the car recall. At the same time, it occurs increasingly the vehicle recalls at home and abroad. Consumer feedback on the automotive market, deepening the entire automobile manufacturing industry concerns about the quality of the automotive supply chain risk. Automobile manufacturing enterprise how to through the timely, scientific and effective risk identification, evaluation and early-warning and pre-control counter measures, solve the growing quality of the supply chain risk has become the key to the car manufacturing industry in sustainable development.Firstly, the theoretical basis of supply chain quality risk of automobile manufacturing company has carried on the induction analysis to its content, features, the butterfly effect, the bullwhip effect and the Murphy effect. Secondly, by using AHP and Bayesian network models from different angles research quality of automobile manufacturing enterprise supply chain management in the process of risk identification, risk evaluation, and scientific and effective simulation of risk transfer, transfer to the existing risk early-warning and pre-control counter measures of improvement and innovation. Finally, establish empirical case analysis to KK automobile company. By analyzing the management present situation, the organization structure and risk research, established the company quality of supply chain risk identification and risk evaluation system model, and put forward the targeted risk pre-warning and control counter measures.In the process of empirical analysis, this thesis proposed the establishment of organizational structure based on the idea of risk early-warning and pre-control committee. At the same time, based on the theory of analytic hierarchy process(AHP), to build the quality of automobile manufacturing enterprise supply chain risk evaluation system, based on the truth of corporate risk early-warning and pre-control counter committee and put forward the effective measures of risk response.This is for companies to establish a systematic risk early-warning and pre-control system, and an operational early warning of risk awareness training of employees, improve the effectiveness of risk prevention measures implemented to reduce the incidence of enterprise risk plays a crucial role.