Cross-media Narrative Research On IP Movies

Since 2014 the IP film become a hot word now,not only the development of more perfect and mature,but there is a herd of IP resources,IP has the phenomenon of poor quality.The film company IP only concerned with profits,but do not pay attention to the quality and content of the subsequent development of enlightening behavior.With the integration of media and the development of new and old media,cross media narratives become the inevitable trend of fully mining the plasticity of movies,meeting the diverse needs of audiences,and saving the cost of operation for film companies.Inner thrust,image structure,content based on IP cross media narrative movie set research,and to Enlight's IP film as a case,by reflection on China's IP film cross media narrative in question,in order to provide ideas to the development and operation of IP film.