Research On Implantable Advertising Of Social Media

In recent years, the social media has been gaining in popularity at an amazing rate. Its unique media and commercial value is also constantly getting affirmed. Social media provides an effective platform for advertisements since the internet accesses Web2.0 phase. Social media gradually becomes the focus of large advertisers because of its incredible amount of active user groups, high access rates and viscosities, detailed personal information, and mutual influences between users. The social media advertising is undoubtedly combine advertising with Internet technology, so as to achieve the perfect combination of the huge audience, high advertising arrival rate, precise advertising, and better than the ordinary media advertising characteristic.This article mainly from the angle of information transmission, advertising, communication, marketing etc, doing further research on the social media implantable advertising theory and the practice. The author argues that in the background of internet access Web2.0, social media implantable advertisement, with its peculiar penetration, initiative and affinity found between audiences effectively improve the understanding of the implant brand reputation. Furthermore, a variety ways of integration of the implant, which will maximize the communication effect of advertising. The author try to analysis the implantable advertising on the basis of social media features, functions and value, then summarize the current difficulties in the problems of their promotions. Based on the existing theories and practical knowledge, the paper tries to find a suitable way for enterprise to carry out the social media advertising and type of promotion for the implant strategy which lead people to think on social media future direction of implantable advertising, and provide theoretical system for the future reference of the research.