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Self-media Reading Promotion Research Based On Cognitive Process

Posted on:2019-05-05Degree:MasterType:Thesis
Country:ChinaCandidate:J Y ZhouFull Text:PDF
GTID:2358330542984495Subject:Books intelligence
Abstract/Summary:PDF Full Text Request
In this era of the Internet,with the rise of the media,people's reading environment has entered a new historical stage,which has greatly satisfied the users' needs for reading and reading.As an emerging reading approach,since the media has dominated the younger generation's reading life and has a profound influence on young people,it also has an irresponsible duty and obligation to effectively carry out reading promotion activities in response to the user's cognitive process.Enrich its own reading promotion content and improve the quality of users' reading.This paper aims to analyze the methods and strategies of self-media reading promotion based on the user's cognitive process.It has adopted five research methods: literature research,analysis and induction,social network analysis,network investigation,and experience summarization.This paper aims to analyze the methods and strategies of self-media reading promotion based on the user's cognitive process.Has adopted the literature research and analysis induction,social network analysis,network survey method,comparative analysis of the five research methods to analyze the article.The first chapter introduces the research background,content,methods and innovations,as well as the use of visual analysis,social network analysis and qualitative analysis of the three methods of self-media reading promotion to summarize the research status.The second chapter introduces the concept of the key content in the article,analyzes and introduces with the theoretical model,and elaborates the different characteristics of self-media reading promotion and other promotion.The third chapter consists of the factors influencing the self-media reading promotion,the relationship between cognition and reading,and the interaction between cognition and self-media reading promotion.The fourth chapter briefly analyzes the impact of user's cognitive process on self-media reading promotion,starts with the characteristics of each part of the cognitive process,and analyzes the user's psychology with the characteristics of the promotion of self-media,further study on the impact of self-media reading promotion.The fifth chapter will continue to combine the four parts of attention,perception,memory and thinking of the user's cognitive process,and based on this theoretical basis combines self-media features and theoretical models to conduct in-depth research on self-media reading promotion strategies.
Keywords/Search Tags:me the media, reading promoting, cognitive process, push notification
PDF Full Text Request
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