Research On IQiyi Marketing Strategy Under The Era Of Big Data

Since its establishment in 2011,iQIYI has always been based on the concept of "enjoying quality and enjoying the highest quality" and has been continuously developing and innovating a series of innovative marketing to meet the individual needs of the audience and to become the leader of the network according to the video industry.Ikki use big data to start a series of marketing methods is the forerunner of the video industry and a model.This article will take the big data as the background,uses the marketing strategy of iQIYI as the typical example of internet media,and explores how enterprises should seize the opportunity and adapt themselves to the major transition in the big data era.Explore how video websites can use the comprehensive,complete and systematic data to gain business opportunities in deeper fields,and at the same time hope that this study can bring useful enlightenment to the network media marketing.