Research On The Convergence Effect Of Medical Negative Information Transmission

Medical problems are related to the people's well-being and social stability of the fundamental issues,with the development of society and people's quality of life to improve the social medical problems more and more attention.In many social medical fields,the social hotspot of doctors and patients is especially prominent,especially the spread of doctors and students based on the network information dissemination,the spread speed and coverage than the real society has shown a stronger influence and complexity,And even lead to mass social events,had to pay attention.Today,the Internet is a new embedded mechanism to influence and change the way of life and production of human society,whether it is based on the "Internet+" new business model,or re-engraved real life factors of the virtual community,the Internet comprehensive and profound impact of the objective The phenomenon had to cause people to think and concern.In the information dissemination,the Internet and the application of new media to the dissemination of information has brought a lot of convenience,but also let us inadvertently quietly into the mass media of the new era.The diversification of social networks and the popularization of mobile terminals make the dissemination of information break the natural barriers of traditional media and social system.The influence of the increase of information flow and the many secondary effects derived from it will exceed the event itself.The lack of valid evidence in the process of message disclosure and the subjective emotional orientation of the main body of the publication will be confusing and guiding the unidentified Internet users.In extreme cases,the outbreak of the group event will make the public have a psychological attitude with the society,thus forming The reaction to the real society.Therefore,we must crack down on cyber violations,advocate green,civilized Internet,build a harmonious network of ecological environment.However,the virtuality of the network and the concealment of the main body makes the relevant prevention and control measures more difficult to start,some extreme and radical words have emerged,this network of public opinion over the emotional expression of extremely dangerous,worrying.With the further popularization of Internet applications,social networks are increasingly popular with the majority of Internet users,online social network development.In the country,there are the world's largest social networking services Facebook;in the country,there are known network,Tencent microblogging,Sina microblogging SNS services to provide the site.Social networking sites as an interactive space,in the expression of personal speech,emotion,opinion at the same time,has become the main carrier of negative information.At the same time,due to the social network IP identity of the hidden,regulatory difficulties,making negative information in a short period of time to be quickly spread.And the internal members of the network because of its values,the judgments of things,hobbies and topics such as the choice of differences,the formation of a different size,different nature of the virtual group,that is,different community networks.And different community networks in the treatment of the same information in the community network and the community network group expressed a different state between the negative information to make the difficulty of further increase.Although more and more people are beginning to pay attention to and research on the problem of negative information dissemination in the social network structure,most of them simply view the Internet as a whole virtual structure,and thus can not reveal the existence of this chaotic system The randomness of the people,so as to effectively grasp the regularity of social public opinion difficult.How to maximize the positive role of the Internet in today's society,while controlling the spread of negative information on the Internet,how to establish the Internet moral rules,how to maximize the effectiveness of the government policy is an urgent problem to be solved.In this study,the use of data mining,selected from April 28,2016 to August 31,2016,known,Tianya,Tencent and other representative social networking site blog comments a total of 197047,according to research purposes,select the site part of the original commentator IP,the use of Gephi visual analysis,depicting the network public opinion transmission path;select the specific content of a total of about 21 million words,through the Chinese word segmentation emotional,using Jieba R cluster analysis,summed up the behavior of network groups tend to.This study finds out the general mechanism of information dissemination in network emergencies,summarizes the public opinion of network emergencies,and shows that:(1)social network information dissemination in line with the complex network of small and medium-sized spread of the law,but the spread between different social networking sites have their own law can be found.(2)social network in which the social status of the differences in the prevention and control of negative information dissemination process,should be treated independently,take different measures.Taking into account the social factors of this reality,the prediction and control of the spread of negative information should be established in a differentiated,targeted system to maximize the effectiveness of prevention and control.(3)Negative information is essentially a negative spiritual consciousness or message,with the general information on the objective description of things,positive information positive and different,the characteristics of negative information caused by its strong extension and expansion of space.(4)the social network of information dissemination is a regular way to follow,due to the large number of Internet users and information dissemination channels continue to diversify,its sensitivity to the incident and the reaction time will be greatly reduced,the degree of impact even ahead of the traditional The so-called first-line media reports,single-handedly respond to the form of information.(5)the traditional media such as television news reports and Internet portal news reports is no longer the only way to get information from the public,all kinds of social networking sites through their platform issued by the voice of users will also cause great spread and impact,and thus reaction In the traditional media on the interpretation and reporting of information,will promote the traditional media coverage frequency and intensity of traditional media and social networks will interact with the way,have an impact on social emergencies.