The Problem And Innovative Strategy Of TV Talk Show In The All-media Era

In recent years,with the socio-economic,cultural rapid development and scientific and technological progress,the media field has entered the era of the whole media.This article mainly through the content analysis method,the questionnaire survey method and the case analysis method,analyzes the existence of the TV talk show in the whole media time,and explores the innovation strategy in order to make a little contribution to the later academic research.First of all,the definition and characteristics of the whole media era and TV talk show are reviewed,and then the development course of foreign and Chinese TV talk show is briefly summarized.TV talk show launch to "tonight show" as a starting point,"Oprah Winfrey show" to create a viewing miracle,now,"Allen show","Conan show" and "last week show" Together constitute a flourishing situation.In China,Shanghai Oriental TV in 1992 launched the "Oriental Live Room" program,in the history of the development of Chinese television to create a talk show precedent."Tell the truth," the emergence of the talk show triggered a sensational effect.And "every day up to" the localization of innovation,making it a leader in the talk show.Talk show in recent years has entered the stage of innovation and development.Now,talk show developed rapidly,with each passing day,the major TV has launched a variety of talk show show,triggering a new talk show hot.China TV talk show program increasingly accurate positioning,continue to seek innovation and breakthrough.As of October 2017,China,including the mainland and Hong Kong,Macao,Taiwan,there have been a total of 211 talk show.Talk show type rich and colorful,such as variety entertainment class,culture and arts,financial and economic class,etc.,flourishing.Chinese TV talk show has the characteristics of humor in the audio-visual language,the improvisation of expression and the wide selection of topics.In this paper,"Tonight 80" talk show,for example,a case study,the first brief introduction to the "tonight 80" talk show,and then analyzed the three "tonight 80" talk show features,that is,Moderator Wang Zijian,clearly the audience positioning in the 80 and the dramatic part of the set.However,in the whole media era,television talk show program is facing both external challenges,but also the existence of their own problems.The media age has its own characteristics of communication,such as the dissemination of channels,the dissemination of comprehensive content and the role of multiple roles.TV talk show challenges,bear the brunt of the cross-screen communication is the diversion of the audience,the development of the network talk show also to the TV talk show caused the impact,at the same time,the needs of the multi-level audience is also talk show New topic.In the context of the full media era,the TV talk show how to seize the opportunity to meet the challenges of new media is worth exploring.However,there are many problems in China's TV talk show,such as program homogenization and pan-entertainment serious,single channel of publicity channels,program interaction mechanism is not perfect and lack of original capacity and so on.The advent of the media era is a double-edged sword,both brought challenges,but also to China's TV talk show opportunities.The full media era brings the innovation of the commercial operation mode,breaks through the original media form and the competition pattern,has promoted the fusion development of the traditional television program and the new media.And the whole media era of China's television talk show innovation strategy should also proceed from many aspects.In the content,should improve the quality and quality,to achieve content innovation.Audience to provide topics,participation in the topic of production is the trend,content design can be to the original,civilians and personalized development,in the channel,should give full play to the advantages of the media,broaden the channels of communication.Program video should be synchronized to achieve multi-platform interactive communication,mobile terminal audio on the program to improve the communicator and the audience dialogue.In the interaction with the audience,we should improve the interaction with the audience mechanism to enhance their influence.For the television audience and the network audience,the communicator should establish a new media based audience interaction mechanism;and for participating in the program recording of the audience,should establish the host of the audience to guide the mechanism.Should also make full use of large data,improve program quality.Not only to analyze large data,accurate grasp of user needs,but also timely adjustment of program production,enhance the dissemination of results.