| Zeng Xubai has been regarded as a unique and complicated one of the news people. In his youth, with the purpose of activating cultural development in Shanghai,Zeng set the foundation of the Journal Truth, Beauty, and Goodness, following his father. Soon after that, he devoted himself into the press and founded Evening News,which made Shanghai citizens develop "the habit of reading news twice a day". After the Sino-Japan war broke out, Zeng joined the KMT government and lead its propaganda department. Since 1949, he has been in Taiwan, during which he has served as deputy general manager of Taiwan BBC Group, president of Taiwan Central News Agency and in his old age participated in the establishment of Department of Journalism, NCCU.It could be found that Zeng's life was closely connected with journalism. Out of various reasons, Zeng has long been ignored by previous researchers, not to mention been systematically studied of his journalistic thought. This paper focuses Zeng's character as a newspaperman, with the purpose of rebuilding the ideological picture behind his journalistic practice. This study also intends to use this case to get a glimpse of the psychological state of journalists within the Kuomintang system as a group, to experience the ups and downs of the post-May 4th intellectuals and even to trace the evolution of modern thought.This paper first reconstructs the life of Zeng Xu Bai by means of the materials such as old newspapers and biographies, and points out that his journalistic thought experienced three periods: before his foundation of Evening News ; from the foundation of Evening News to 1949; after 1949. The second, third and fourth chapters are the key chapters of this study. The second chapter points out, since his childhood, Zeng took the Reformers' newspapers as its legitimate source of knowledge. He regarded the Reformers' newspapers as a means of enlightenment rather than a recreational reading. The encounter with DONG Xianguang made him enter the press. On one hand, he accepted Dong's news professionalism, and on the other hand, he achieved the self identity of the shi ? in the journalism career. In short, the strong elitism and hazy liberalism intertwined with each other, which features the embryonic period of Zeng's journalistic thought - seeking for the Enlightenment. Chapter three makes a detailed analysis of the functions of the newspaper, the concept of propaganda, the view of intelligence and the idea of journalism education. The article points out that the fiction of 1932-1949, under the shadow of crisis consciousness, Zeng completed the transition from a free newspaperman to an "institutional person". In this process, a strong elitism has always run through Zeng. With the national crisis, the media function as a "take control of public opinion" tool,instead of "spread news” has taken Zeng's mind. As a press officer, Zeng expressed his expectations of international propaganda becoming a structure to rebuild social subject. In the end, he falsely blended with the Chiang government. Under the influence of "ism", he lost the edge of intellectuals and completely transformed into a high-level technical bureaucrat of the KMT propaganda system. Chapter Four discusses the concept of journalism, the theory of social responsibility and the ideal of news system. The article points out that, after going to Taiwan, Zeng was regarded as an authority figure both in the media industry and media academia. What he kept thinking about is how to use the media to face internal and external crisis from the party perspective. During this period, he has devoted himself into the study of "ism", even saw it as a spiritual pillar. In his knowledge, the news/media completely became the doctrine/vassal of the leader. As a result,numerous news ideas are just "different" faces of the "ism". In the last chapter, by a set of key words: the press, the nation-state, the post-May 4th intellectual, the causes of the emergence and changes of Zeng's news thought has been explained. In addition,the study tries to understand Zeng's choices at critical moments in history from a sympathetic perspective. |
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