| "Newspaper winter" since 2004 has been put forward,the newspaper recession has become an indisputable fact,the industry began to look for the circle of newspaper industry and the way to change.With the trend of this transformation,"3D newspaper","sound newspaper","cloud newspaper" and other newspapers continue to emerge,"new media","full media","financial media" and other technical terms "fly into the ordinary people family".With the development of mobile Internet technology and the popularity of mobile devices,as a new type of mobile broadcast by the Internet users of the favorable,different types of different areas of mobile broadcast platform mushroomed influx of public view.Mobile broadcast as one of the most talked about in the process of restructuring the newspaper industry,has gradually become the major media in the process of news reporting preferred information dissemination.In 2016,the mobile live market surging,Sina,Tencent and other major Internet companies have injected funds to establish their own mobile broadcast platform,"People's Daily","The Beijing News" and other newspapers have also opened in their respective mobile clients live Window,and strive to seize the broadcast of the strategic high ground,the number of mobile broadcast platform was blowout outbreak,a new round of changes in the newspaper industry.This paper analyzes the background,reason and characteristics of the rise of mobile live,and analyzes the advantages of mobile live by combining the case of domestic and foreign newspaper industry in the process of experimenting with water movement.Finally,it points out the problems of mobile broadcast and puts forward corresponding countermeasures.This paper is divided into four chapters.The first chapter is the introduction,which mainly elaborates the background,research purpose and research ideas of mobile live.Through the recent decline in the newspaper market,advertising down year by year,the rapid development of Internet technology and the popularity of the mobile side of the widespread popularity of the newspaper industry,and through reading and analyzing the relevant literature,pointed out that mobile broadcast can bring greater changes in the newspaper industry The development of space.The second chapter is about the development and characteristics of mobile broadcast.This chapter is mainly used to express the concept,development status and characteristics of mobile live,that the mobile live in the news process,with authenticity,timeliness,interaction and genre wide features.The third chapter through the analysis of foreign "Washington Post" and the "People's Daily","The Beijing News" in the process of transition using mobile live case,that in the news reports,the newspaper and mobile live advantage,Resulting in "1 + 1> 2" influence.The fourth chapter mainly focuses on the content innovation,the use of high-tech rich broadcast,the high-tech,the high-tech,the high-tech,the multiPay attention to personnel training. |
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