Research On The Transformation Of Network Group Behavior

The 21st century is an age of information explosion,and various pieces of social networking software have appeared with the rapid development of network technology and the overall popularization of internet.The appearance of such software provide people in modern society with new social possibilities to make interpersonal communications shifting from reality to the internet,or to build many virtual communities actively or passively according to different interests or needs of users,thus attracting many other netizens who share the same.From minor to major,virtual communities are flourishing and their members are becoming diversified,while their categorization becomes more detailed.With the development of virtual communities,various negative phenomena and problems started emerging among netizens,and the needs for "expression of opinions" of each and every netizen soar to unprecedented height due to technology updating,systemizing of media morals and network rules,collision between reality and virtuality,and connection between "quadratic element" and "cubic element".Therefore,virtual communities in virtual space are no longer "utopia," that is absolutely virtual.Netizens are now affecting the emotions of media in reality,while the virtual society is imposing its influence on the real society so that everyone thinks his or her opinion matters.The"Spiral of Silence" starts mutating gradually in the internet.Therefore many researchers are paying close attention on how to make use of these virtual communities and how to judge netizens in these communities in a more reasonable way.Baidu Tieba(referred to as Tieba hereinafter)is selected as the research object,and the "Burst-the-Bar" incidents are selected as the entry to go through such symbolic incidents in the last decade.According to the features of Burst-the-Bar incidents,features of participants as well as the incidents' influence and scale,the behaviors of network population are concluded into three stages,discussing how they turned from being unordered to orderly throughout repeated Burst-the-Bar incidents,and how their goal-less and fun-seeking behaviors became regular collective action.In the introduction part,relevant concepts are defined and the status of research on internet population behaviors at home and abroad is introduced.In the first chapter,the classic theory of "Spiral of Silence" in communication sciences is introduced into virtual communities.It firstly describes relevant theories about the Spiral of Silence,and then introduces the "Spiral" into the behavioral mode of internet population,so as to elaborate how the spiral deforms through typical cases.In the second chapter,large scale Burst-the-Bar incidents of Baidu Tieba in the past decade are introduced in the first part,and then these incidents are periodically categorized in terms of their features,participants,and influences.Based on the cases illustrated in the second chapter,the third chapter summarizes the behavioral pattern of internet population and introduces some opinions of communication sciences to study the features and changes manifested in the collective behaviors of internet population.On the basis of the results in the third chapter and with combination of the information explosion background and the changes of internet population's main body in the age of big data,the fourth chapter explores the reasons to the changes of internet population behaviors from three aspects of individual perception,collective emotions and organizational actions.It is concluded that the behaviors of internet population shows the trend of returning to reality,that is,the purposefulness of their collective behaviors is enhanced and their organizations are becoming complete.