Design Research Based On Content Products Of WeChat Public Platform

In recent years,the mobile internet has entered a stage of rapid development,the major mobile internet giant competes with each other fiercely.The Wechat of Tencent Inc is a kind of new media,which is based on the user relationship,used to information sharing and real-time dissemination.The Wechat public platform is one of the most legendary internet products and it was developed based on the additional function of the Wechat.The core of "content products" that the Wechat public platform produced is information,in the other word,that is graphic message.All humans enjoy the pursuit of beauty and love the beauty.Users are willing to pay attention to the Wechat pubic numbers that have valuable contents and appropriate design.A lot of Wechat public numbers have valuable contents,but the user attention rate is still low because of the simple design.In order to attract more attention from users,the Wechat public numbers need have the high quality visual output.The contents that can move people are always scarce resources,and the eyeable layout is more likely to gain users attention.Papers takes the content products of Wechat public platform as the research object,chooses some Wechat public numbers:"People's daily","Mi Meng","Logical Thinking","Papi Jiang","Yi Du","The Charming School" and so on,uses the case analysis method,discusses how to design the "content products" of Wechat public numbers from multiple aspects,such as the visual effect,the layout design,the color collocation,the multimedia elements processing,the multimedia elements combination design,the content editing strategy,the content organization presentation,the dissemination effect optimization and so on,and puts forward the strategies of design.