Research On Personalization Communication Of Network Anchors

2016 is the first year of webcast for all,many capital and network anchor have entered this industry.The rapid development of the industry has aroused widespread concern,on the one hand because the webcast is a new mode of social communication,its future is limitless.On the other hand the network anchor have many negative news,the relevant departments have also introduced a series of rectification measures,which also attracted our attention.This article focuses on the personalization of the network anchor,from the disseminator to start,analysis the personalization spread issue.Personification spread refers to the spread of the process to give attention to the personality and characteristics,its focus mind of people.Attention to the character of the characterization and emotional building,so that the spread process more vivid,more able to resonate with the audience.In the traditional media,people want to serve the content,personality transmission can show a limited range.In the live environment,the content can be the master of their own means of shaping and supplement.The personality of the anchor itself often more important than the live content.At present,there are still a lot of shortcomings in the personalization spread of the network anchor,you can often see the monotony content.And in order to get more revenue,some live broadcast content vulgar.Affecting the atmosphere of the entire live industry.The webcast industry currently lacks excellent anchor packaging and training companies.Its personality transmission is still in their own personality expression.There are many levels of the impact of the personality spread of the network anchor,these effects are two-way impact.For example,on the one hand the social atmosphere,policy and so on will have an impact on the popularity of the network anchor.On the other hand,the popularity of the network anchor will also affect the social atmosphere.This article mainly from the social,industry,audience three aspects to analyze this two-way impact.There are many factors that can affect the spread of the anchor,from the external policy,live platform,economic companies,and then to the layout of the live,the anchor of the anchor,makeup,and finally to the anchor positioning and literacy will affect their personality and the audience The decoding of its propagation effect.This paper studies the factors and strategies of analyzing the popularity of the anchor from various aspects,and aims to enhance the effect of the anchor communication and create a more active and healthy live environment.