Font Size: a A A

Research On The Dissemination Effect Of Data News And Livelihood Reports

Posted on:2018-10-26Degree:MasterType:Thesis
Country:ChinaCandidate:P ZhaoFull Text:PDF
GTID:2358330512993695Subject:Press and Communication
Abstract/Summary:PDF Full Text Request
With the development of the new media,the news media has been increasing.However,few researches have been done on the effect of the news media.In this paper,by means of questionnaire survey,the author collected the attention and attitude of the audience for the news report of the people's livelihood.Based on the questionnaire,the author analyzes the causes of the problems in the process of using the news news reports.The effect of news report on people's livelihood is influenced by its effectiveness and efficiency in two aspects.Efficiency refers to the impact of the audience in the process of communication,whether it is from the psychological or behavioral effects are the embodiment of the effectiveness of its spread.Communication efficiency refers to the time cost of saving the audience when compared with the traditional people's livelihood report.Because of its intuitive way of expression and the relevance of the characteristics of the strong,the audience will receive a lot of time to receive information.News news coverage of the livelihood of the people from the dissemination of these two points reflected.Based on the analysis of the questionnaire,this paper summarizes two problems in the news report of the people's livelihood.One is the audience that this kind of news when reading data chart is boring and difficult to understand,the audience accustomed to the traditional way of news communication,the new combination of big data technology news reports have not been fully understood and accepted.The reasons for these two cases are divided into the following points.Communication effect is also affected by the individual factors of the audience,the audience's age,education level,to a large extent,and the news report of the people's livelihood spread.At the same time,the audience of different because of the different environment and social status,contact the mass media now create a pseudo environment,the audience of new things such as data news stereotype is relatively serious,will greatly affect the people's livelihood news report data dissemination effect.Based on the above conclusions and analysis,this paper puts forward some suggestions to optimize the effect of news news coverage of the people's livelihood.At the same time,we hope to optimize the dissemination of news coverage of people's livelihood,for big data technology combined with news reports in other areas to make a point.
Keywords/Search Tags:Data news, Communication effect, People's livelihood news
PDF Full Text Request
Related items