Research On The Cultural Value Communication Of Poetry Sports TV Programs

Since the 18 th national congress of the communist party of China,general secretary xi jinping stressed that "the core values need blend in public life,through a popular means of communication,and transform the abstract theory into public benefits popular words,as far as possible close to ordinary people's life and feelings".He also made it clear that "the outstanding traditional culture of China is the most profound cultural gene,spiritual bond and source of value of socialist core values." Poetry racing TV programs are the features in encircling key element of ancient Chinese poetry,dispelling constants' doubts and setting racing competition session,which from one way pure knowledge communication to new integrating media and culture value that can melt into public's daily life.This research defines culture value as a property or function that could satisfy public's need to inherit Chinese traditional culture.Correlating theories like representation,culture value,media biology and narration,text analysis,context analysis and interviews.In this research,the main question is: not only discuss the relationship between the culture value selection in poetry text of poetry racing TV program and new media platform and which mainstream values that the culture value selection focuses on.This research comprises five parts.First is an introduction of research background and current situation.Second is taking Chinese poetry competition as a main example,along with other three same types of TV program,discussing culture value selection in poetry racing TV program with new media platform,and which mainstream values that the culture value selection focuses on.After that it examines influencing factors of the spread of mainstream values in TV program in media biology perspective.Final part is the prospects of culture value communication in poetry racing TV program,along with main existing problems and feasible solutions.Two conclusions have been found.First,the culture value selection in poetry racing TV program with new media platform focuses on the mainstream values like "Patriotic","harmonious" and "freedom".Second,poetry racing TV program,especially new media platform,is not only improving the culture value preaching way,but also deepening public's understanding of culture value in favorite forms with interaction,which deepen the audience's understanding of the mainstream values and initiative to promote and practice the mainstream values,and play an important role in realizing the "China dream","the socialist harmonious society"," culturally strong country " and other mainstream ideology.However,problems like denouncing poetry recitation,fragment in value communication,strong incitement purpose,too emotional of the guests' comments and few interacting in media platforms still exist in poetry racing TV program.