Research On China's Book Pricing Mechanism Under The Environment Of Media Integration

With the continuous development of network, computer and communications technology, the boundaries between traditional media and new media continue to blur, media convergence phenomenon has become a new trend. Media convergence of traditional publishers tremendous impact on book pricing mechanism of chaos, disorder is not only a problem but also a social problem of the industry in the context of media convergence need to make more suitable pricing mechanism. In this context this paper studied the history of book pricing mechanism and status of sixty years, influencing factors and causes of book pricing problems and Innovation Books pricing. Through qualitative analysis, comparing the pricing mechanism of China books pricing mechanism at different stages of our country and developed countries were studied; in addition also by literature analysis, collect large amounts of data are analyzed and studied.This paper discusses the media convergence environment, pricing chaos paper books, digital publications and discount pricing is difficult to combat erosion Press gross profit and other issues, analyzes the history of our country since the book pricing background, it causes, factors and problems raised the media convergence book pricing policy environment, methods and systems. Conclusion Hopefully this article can be traditional publishers and editors and publishing professional reference and reference.