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The Famous TV Presenter Book Publishing Research In The New Period

Posted on:2016-05-24Degree:MasterType:Thesis
Country:ChinaCandidate:X H WangFull Text:PDF
GTID:2308330479978460Subject:published
Abstract/Summary:PDF Full Text Request
Since the new period, China is undergoing important transformation. Social, economic, cultural, political, are a major reform. TV media gradually developed during this period, witness and contribute to the transformation, and with the help of our strong propagation force rewriting the Chinese cultural landscape. In the 20 th century is the century of television, is also the host era, TV host because of TV media and the influence of TV media development, TV media stars, at the same time also can not do without them. Host a book is a publishing phenomenon and the fusion of television media and paper media, involves two media a variety of resources.Since 1995, the famous TV presenter zhongxiang published book years class is considered to be open the host first, followed by other TV host also published his book, their books on the one hand, because the book publishing market added a fresh breath, enrich the popular new type of books; And because of its quality and content much-maligned problem, its sales as the fans more than millions of audience, a best-selling market, followed the crowd not to enter the sales slump, and presents the tendency of sales soared in recent years. China news publishing news earlier this year there will be news analysis of the major publishers of books plan, and predict the host books will continue to hit the market in 2015.Any a publishing phenomenon, there are specific environment as a support, because the host book involves the two media TV media, print media, so the author from famous TV presenter book publishing background, elaborated under the influence of the environment, a famous TV show host publishing the motivation, the special mechanism, linkage effect, characteristics, influence and category, so as to find the problems existing in the book publishing and puts forward relevant solutions.
Keywords/Search Tags:the host, TV media, the book publishing, media convergenc
PDF Full Text Request
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