"Mimmon" WeChat Public Number Advertising Operation Strategy Research

Tencent launched in January 2011 WeChat,once had got rapid development.As the solgan said "WeChat,is a way of life".After five years of development,WeChat from the original social communication tools to be a connecting people,people and services,and business of integrated platform.WeChat have successfully integrated into People's Daily life,redefined the way of life for people.The WeChat public is prominent in WeChat's microblogging service.According to the WeChat team on the public class of 2017 WeChat PRO released:the 2016 WeChat data report.:On the whole,In September,WeChat daily login users reached 768 million,up 35% from a year earlier.And,50% users WeChat 90 minutes lon.Nearly 80% of users WeChat public number.Large number of people.The WeChat public is one of the important elements of WeChat and one of the main forms of service,as well as the current mainstream form of self-media.The growing user,the business requirements of the era of fragmentation,the Special features of the WeChat public,were promoting the rapid development of the WeChat public in the media.In the process of media development,the commercial monetization of tencent and the demand for commercial profits by the WeChat public service owners have made the advertising of WeChat public to be a natural.WeChat public advertising is one of the most common and important way as WeChat public profit method,the stand or fall of its operations,a direct impact on the public,the survival and development.By September 2016,the WeChat public number had exceeded 10 million,but the number of people operating well,with good advertising revenue was low.This article selects the fastest-growing WeChat public in 2016 and the most expensive,?Mi meng?as the research object.The ads soft of October 2015 to February 2017(four consecutive months)as the sample,Through the analysis of the manifestation of the ?Mi meng?advertising.Concluded the ?Mi meng?'s advertising operation strategy.Also founded the AD shortcomings of ?Mi meng?public in the course of operation,and puts its the guiding suggestions.Hope to give the other WeChat public enlightenment on advertising operation and promote WeChat public sustainable and healthy development.