Study On Native Advertising In The Wechat Public Number Of "love16po"

The rapid development of mobile Internet challenges the order of traditional advertising,and the disadvantages of traditional Internet advertising are even more prominent.The audience is extremely repelled by the display advertisement,and is gradually disgusted with the implantation advertisement and the aesthetic fatigue.The macroeconomic situation and the demand of reality based on native advertising came into being,native advertising is not a specific form of advertising but a new marketing concept to guide advertising.Its advantage lies in the brand content blending in the media environment,good user experience,a three win-win situation for advertisers,media and audience.Thus it has a strong momentum in foreign countries as well as a great prospect in China."love16p" with high-quality original content,on the one hand to attract a large number of fans,and gradually expand their influence in the fashion field,on the other hand,for the successful operation of native advertising has laid the foundation."love16p" in the native advertising observation and record,its content will be divided into brand information throughout the text,brand information and content of creative combination of two types,and analyzes the "lovel6p" original advertising communication factors and communication strategy.High quality customized content to meet the needs of fans,attaches great importance to the interests of fans,advertising incentives can fully mobilize the enthusiasm of fans interaction,so that fans of products to spread independently,thereby stimulating word of mouth effect.There are also some problems in the dissemination of native advertisements,such as the lack of brand tonality and public tone,and the disclosure of audience privacy.The corresponding countermeasures are as follows:choose the cooperative brand carefully,discard the traditional advertising thinking,and focus on the original biochemistry of advertisement.The method and principle of successful operation of native advertisement has a certain reference value.