| The flourishing development of social media in the background of mobile internet brings new opportunities to mobile advertising,Feeds Advertising is the largest black horse in mobile Internet advertising market.Among them,the WeChat'Moments Feeds Advertising is the most typical representative.WeChat' Moments Feeds Advertising has not been appearing for a long time now,but with its unique dissemination characteristics and advantages,it shows a very amazing advertising value.This research first carried on the system to the definition and classification of feeds advertising.Then analysed the five elements:disseminator,information,audience,channel,and effect during the process of dissemination from the perspective of "5W" transmission mode and summarized the characteristics and advantages of Feeds Advertising of WeChat' Moments.The most important part of the research summed up the dissemination strategy to the Feeds Advertising of the WeChat' Moments,which based on the 4I theory and the article provided theoretical explanation and related case analysis in detail respectively from the individuality dissemination strategy,interesting dissemination strategy,interaction dissemination strategy and interest dissemination strategy.At the same time,the author finally points out that there are still some practical problems that need to be solved in the dissemination of Feeds Advertising of the WeChat' Moments,and makes corresponding solutions to specific problems. |
