The Research Of Branding Operation Strategy Of Chinese Advertising

As the global economy develops rapidly, human beings have been going into a new media era.Because of the influence of new media,great changes have taken place in the traditional marketing method. Brand has been full filled with our life, become a part of our life and become the necessities we couldn’t refuse. Journals are also facing the impact of the new media,some of them has been changing their operation strategy. Using brand operation reasonably,developing new products scientifically,protecting the brand position persistently and establishing a good brand image constantly in the industry,China Advertising,the first professional journal of Chinese advertising industry,has become a comprehensive professional communication platform with the function as a wind indicator in the industry, is getting out of the impact of the new media steadily.The paper will introduce China Advertising in detail,and use the method of qualitative analysis to research the brand operation strategy of China advertising. Then summarizes the advantages and disadvantages of its brand operation strategy. I hope my research could provide the reference to the other professional journals and communication platforms in China.