Social APP Platform User Preference Survey Research

With the continuous development of modern information technology and mobile Internet technology, people's social ways has changed a lot. The popularity of mobile Internet technology and the development of smart mobile devices enable people to communicate with the outside via the network anywhere and at any time. Therefore, the social APPs, as one of the most important tools of modern social network, have an unprecedented development, and the study regarding the social APPs plays an important role in the society.Firstly, this paper introduces three categories of social APPs, which are currently with high usage rate, and there is a representative social APP in each category being used to describe the features of this kind of social APP. Secondly, questionnaires will be prepared for the features of three kinds of social APPs, and they will be distributed in various social APP platforms. After the return of questionnaires, the survey results will be analyzed. According to the results of the analysis, social APP platform users' behavior patterns will be summarized and these users' preferences will be analyzed. Finally, through comparing and analyzing each kind of social APP, there are some feasible resolutions about the development of the social APP platform will be recommended in this paper from the perspectives of social APP platform providers, users and the society.