The Measurement And Analysis Of The Social Network Structure Of Public Opinion Dissemination In Financial Institutions' Reputation Security Incidents

With the rapid development of Internet in China,the network has already become indispensable in the modern life as an important component,and with the economic society developing after reforming and opening up,some negative effects are admitted while the economy is developing,and thus resulting the frequent network emergencies,so that network public opinion of financial network emergencies has become a serious problem that can not be ignored.The network public opinion of "E Sudai" financial network emergencies is the main object of this study.By collecting the information transmission data of the report about financial institution network emergencies and taking it as the basis of empirical research,the patterns of public opinion transmission by the theory of Social Net Analysis(SNA)are studied.The research results are more theoretical stringency for supporting data and models,and as aspect of the theory,quantitative study is abundant.Then by learning the evolvement rule of public opinion transmission,the counterplan and suggest for the solution of network emergencies are put forward.It also provides the reference for dealing with other financial network emergencies.Combined with the knowledge of public management,this article uses documentary analytical method,social net analytical method,and statistical analytica method to research the "E Sudai" financial network emergencies.Firstly,the article introduces the study of online public opinions evolution,the related concepts of social network analysis methods and the Social Network Analysis(SNA).Secondly,based on the "E Sudai" financial network emergencies,the evolvetion stage of public opinion is analyzed.Thirdly,the data of the public opinion transmission about related financial network emergencies are collected.this article studies the public opinion transmission of financial network emergencies by using software application UCINET.Finally,on the basis of the results obtained by empirical analysis,the article analyzes the research on the public opinion dissemination mechanism of financial network emergencies,and thus getting the information characteristics of the public opinion dissemination,and proposes the government guiding principles and policy advice of public opinion transmission of network emergencies.