Study On Public Opinion Resonance In Network Public Emergencies

By investigating the occurrence and evolution of network public opinion events,it can be found that there are some characteristics similar to resonance in physics.Internet users associate public opinion events of the the same topic,the same subject or the same emotion,and form public opinion resonance.As a special phenomenon in network public opinion,on the one hand,public opinion resonance can carry forward the positive energy of society,enhance social identity and public pride,on the other hand,it also brings great challenges to social harmony and stability,healthy economic development and national cyberspace governance.However,what is public opinion resonance? What are the core elements,characteristics,models and types? What are the influential factors and generating mechanism of public opinion resonance? Many basic theoretical issues of public opinion resonance remain to be further studied.Based on the perspective of social physics,with the help of mechanical resonance,agenda setting and media construction theory,this paper uses literature measurement,big data technology to assist online content analysis,hierarchical analysis and text sentiment analysis,and takes four types of network public emergencies,namely natural disasters,accident disasters,public health and social security,as examples.The main line of the study is the definition of the concept of public opinion resonance → core factor analysis → resonance mode and type analysis → influencing factor model construction → empirical research on the generation mechanism.The influencing factor model of public opinion resonance and the calculation equation of public opinion resonance force are constructed,including 3 levels,5 first-level indicators,14 second-level indicators and 17third-level indicators,and the empirical research is carried out based on 739867 pieces of data.At present,no consensus on the core concept of public opinion resonance has been reached.On the basis of summarizing the related concepts of ‘ resonance theory ’,‘ derivative theory ’ and ‘ superposition theory ’ in the existing research,this paper puts forward the concept of public opinion resonance,and thinks that public opinion resonance refers to the special network public opinion phenomenon that Internet users and other public opinion subjects,under the stimulation of new public opinion elements,associate and superimpose two or more public opinion events with the same characteristics,form public opinion event clusters and event sets,and produce greater public opinion effects.It is characterized by the universality of subject,the diversity of inducement,the complexity of mechanism,the interlacing of time and space,the diversity of object attributes and the increase of efficiency.The essence of public opinion resonance is the intersection and interaction of social reality concepts,emotions and network hotspots.Based on the analysis of the core elements and generation mechanism of physical resonance,this paper proposes that public opinion resonance mainly includes five core elements,namely,resonance subject,resonance object,resonance carrier,resonance ontology and resonance efficiency.The subjects include Internet users,opinion leaders,network groups,government agencies,and network media;the resonant object is a similar public opinion event that triggers issues,subjects,emotions and other resonances in network public opinion events;resonance carriers include social media represented by Microblog and We Chat and network media represented by portals and new mainstream media.The resonance ontology is a collection of opinions,emotions,attitudes,wishes and behavioral tendencies presented by the resonance subject in the resonance object;resonance effectiveness is the effect and influence of resonance,including the continuity,intensity and influence of network public opinion.From the perspective of space-time,field and attribute theory,this paper puts forward three basic modes and eight specific resonance types of public opinion resonance: space-time correlation and superposition,field resonance and overflow,attribute derivation and coupling.Specifically,spatio-temporal correlation and superposition modes include three types: diachronic correlation resonance based on historical events of different time and space,synchronic superposition resonance based on the same time and different space,and synchronic staggered resonance.Field resonance and spillover mode includes two types: the resonance effect of mainstream media on the inter-media agenda setting of social media and the spillover effect of social media forcing mainstream media;attribute derivation and coupling mode includes three types: the derivation of topic attributes,the coupling of subject attributes and emotional attributes.Based on the analysis of existing research,this paper puts forward five influential factors: emotional factors,topic factors,time factors,spatial factors and carrier factors.16 research hypotheses are also proposed and the content analysis categories of each influential factor are constructed.The hierarchical model of influential factors of public opinion resonance and a calculation equation of public opinion resonance coefficient are constructed,which includes 5 first-level indicators,14 second-level indicators and 17 third-level indicators.Based on the public opinion database of “Zhi Wei Shi Jian”,this paper selects four types of network public emergencies including natural disasters,accident disasters,public health and social security as cases,and uses big data technology to assist online content analysis and text sentiment analysis to analyze 739867 pieces of data.The study finds that,first,the issue of events is the primary factor affecting the occurrence of public opinion resonance.Therefore,the key to judging whether the two public opinion events resonate is to see whether they are the same or similar;second,public health events are most likely to cause public opinion resonance;third,whether the intervention of new mainstream media is the key to the formation of public opinion resonance in similar public opinion events;fourth,the network field media on similar public opinion events frame limit and topic setting is the main mechanism of public opinion resonance.