The Most Academic Training Company Development Strategy Research

Nowadays,the educational training plays a great role in our national education system,the market is directing into marketing divided,brand-managed and chain-business.For the educational training organization,How to get competitive advantage by utilizing the reasonable developmental strategy in the intense market competition to obtain the further development and the expansion has become a stern question for the competition and the training organization which is being in the competition and the developmental strategy time.So the strategic analysis research for educational training organization by using the strategy management theory has the significant practical significance for its later sustained development.Zuixuetang training company is subordinates training institutions of Ordos Sixianghui culture development co.,LTD.It's one of the privately operated training organizations in Ordos,and is now on its strategic development.This paper takes the Zuixuetang training company as the main research object,analyzing and researching on the development strategy of the company,advances the corresponding implementation plan and development Suggestions.This paper based on the theory of domestic and foreign company development strategy research as the breakthrough point,on the basis of analysis of the current situation of the development of education and training industry of our country,using the theory of porter's five analysis model and SWOT analysis method for the school training courses,analyzes the market positioning and marketing,finding out the strengths,weaknesses,external opportunities and threats.In order to gain a foothold in the competition,Zuixuetang training organization chose for the differentiation focus strategy and the centralized growth strategy.Bymaking a clear positioning characteristic,through the market penetration,market development,product development in order to expand the market continuously,finally form a brand effect.In the strategic implementation safeguard measures,the Zuixuetang training company will establish a strategic control system,create professional operational organization,make the management standardization,research and development of new training pattern,expand the teacher resources,reserves outstanding teachers,strengthen the construction of enterprise culture,etc.,through these measures make the Zuixuetang training organization more mature,stable,thus started the training road to survival,development and prosperity.