Research On Information Visualization Design Based On Cognitive Experience

The information visualization design of data news is a combination of the development oflarge data age and Internet technology and the visual culture,which is also theintersection and fusion of visual communication design and journalism.The rapiddevelopment of Internet has brought more extension and more development to theinformation visualization design today.This thesis applies the theory of cognitivepsychology,design psychology and emotion design to the visual design of data news,andstudies the instinct,behavior and reflection of information visual design.Based on theanalysis and research of a large number of data information visualization cases,this thesisobtains a visual transformation method based on the cognitive efficiency,which is basedon the interaction design of the user’s psychological model,the multi-level experience andthe in-depth reading of the three levels of design methodology.Today,in the ongoing collision of technology and culture,the information visualizationdesign is not just to give it a new idea,aesthetic,and organization in the context of theinformation architecture,but to design it in terms of the cognitive and experience of theaudience,and to focus on the psychological level of satisfaction and the needs of theemotional experience.Information of complicate data is figurative to emotionallytouchable emotional information so as to have a driving force for observation andreflection at that rear.The end of the design is no longer grasped by the designer butextends through the participation of our audiences into more deep areas.