Strengthen The Research On The Management Function Of The Intangible Cultural Heritage Of The Cultural Center

With the economics development and living standards enhancement,government and people pay attention to intangible cultural heritage more and more.But at present the works of intangible cultural heritage are more about protection and exploitation,not the management.This paper takes the Zhengzhou Mass Art Gallery as management main body,research the management of Zhengzhou Mass Art Gallery about intangible cultural heritage,and raise the development strategy of intangible cultural heritage based on SWOT-PEST.To be specifically,the strategy is promotion internal strengths,overcoming internal weakness,making use of external opportunity,eliminating external threat,including politics economic society and technology.Promotion internal strengths is taking advantage of the government functions.And the Zhengzhou Mass Art Gallery have mass base.Overcoming internal weakness include construction talent team and employee motivation.Making use of external opportunity is using the society atmosphere of government enterprise NGO and the masses and technological means.Eliminating external threat includes some prejudice inland and cultural hit overseas.