On The Value Pursuit Of The Intangible Cultural Heritage In The Multicultural Context

In the multicultural context,modern society,non-heritage monographs with its commitment to cultural responsibility,social function is facing many opportunities and challenges,intangible cultural heritage as an ancient cultural heritage and fast-paced,information-based modern society There is a contradiction between the traditional art and the mass media as the carrier of the mass media,and there is a contradiction between the traditional culture and the rhythm of the modern elements.The process of integration will be friction,for example,The spread of intangible cultural heritage,the audience to accept the more difficult,or difficult to win the resonance.Most non-heritage monographs are tedious and tedious because of their simple manufacturing skills.In addition to the fact that the audience who loves traditional culture is willing to watch,there is no dissemination of the audience.The importance of the intangible cultural heritage is still not enough.People are difficult to achieve cultural awareness,so can not have too much attention to this,which also lost the original feature of the production of television films.And this precedent abound,a lot of boring posture of the thematic films have ended in failure,the public as a way of entertainment as a television,it is clear that it is difficult to mobilize the audience to watch the fun,how to produce more added value.Second,the non-heritage of the feature film in the process of being constrained,non-heritage itself tend to "cultural memory",with the times and social development,resulting in its gradual disappearance in the public view,but also caused the disappearance of information,skills,Which resulted in the filming process is bound to have great difficulty,because the non-heritage monographs range is small,the common law of the study less,it is difficult to carry out effective academic guidance,the problems facing it also need to find a solution The exit.